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☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
▼ + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.

Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta

☆ TikTok creators worry about free speech and income streams if ban succeeds: 'My livelihood is at stake'
▼ + stars: | 2024-03-28 | by ( Gili Malinsky | ) www.cnbc.com time to read: +3 min

Some creators worry they will lose the boost in income the platform provides if the ban becomes law. If it does not, the app would be effectively banned in the U.S.A ban on TikTok could have dire effects on some creators' bottom lines. The TikTok page, where she started the company, has 1.3 million followers. Many major TikTok stars have been diversifying their income streams as well — some beginning long before the potential ban. Charli D'Amelio's page, which boasts 152 million followers, has led to numerous other ventures.

Persons: they'll, Emily Swift, TikTok, Swift, I've, Hannah Williams, Williams, Brandon Edelman, Charli, Dunkin, She's Organizations: Facebook, YouTube, Hulu, Forbes, CNBC Locations: TikTok, U.S, Bridgeport , Connecticut, New York

☆ YouTuber MrBeast teams up with Amazon's MGM Studios for 'biggest reality competition series ever'
▼ + stars: | 2024-03-18 | by ( Zach Vallese | ) www.cnbc.com time to read: +2 min

Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."

Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S

☆ People are using AI to talk to dead celebrities like Marilyn Monroe. Not everyone is excited about it.
▼ + stars: | 2024-03-17 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +5 min

South By Southwest attendees got to speak with a Marilyn Monroe AI chatbot. But critics say celebrities who can't consent should not be used in AI recreations. Meta CEO Mark Zuckerberg said previously that he thinks AI celebrities will become popular. AdvertisementLast year, Robin Williams's daughter, Zelda, said that she found AI recreations of her father's voice to be "personally disturbing." AdvertisementSoul Machines partnered with Authentic Brands Group — which acquired the rights to Marilyn Monroe's intellectual property in 2018 — to create the AI Marilyn, according to Deadline.

Persons: Marilyn Monroe, —, Kim Kardashian, Mark Zuckerberg, Meta, Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, Dwayne Wade, Zuckerberg, Marilyn, Marilyn chatbot, Maureen Lee Lenker, Robin Williams's, Zelda, Williams, Marva Bailer, Bailer, Marilyn Monroe's, Elvis Presley, Muhammad Ali, Shaquille O'Neal, David Beckham Organizations: Southwest, Service, Kanye West, SXSW, Federal Trade Commission, Machine, Machines, Fox News, Authentic, Brands, Fox Locations: United States

☆ TikTok creators look for other places to make money as threat of U.S. ban gains steam
▼ + stars: | 2024-03-11 | by ( Zach Vallese | ) www.cnbc.com time to read: +1 min

Charli D'Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars. But D'Amelio can't be certain how long she'll be able to serve up short viral videos to her 152 million followers. Uncertain of which way the political winds will blow, D'Amelio is looking to build her presence elsewhere. "There's new apps, there's new people, there's exciting new trends. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand.

Persons: Dixie, China's ByteDance, Joe Biden, Shopify, D'Amelio Organizations: CNBC Locations: New York

☆ On social-media, Black women's content is monetized and appropriated without paying tribute to the creators
▼ + stars: | 2024-03-05 | by ( Kara Alaimo | ) www.businessinsider.com time to read: +6 min

In the influencer world, Black female creators see their work co-opted without credit or apology. Kylie Jarrett, Ph.D., a scholar of media studies, refers to women content creators as "digital housewives," which is fitting because they often earn the same salary as stay-at-home moms: $0. Some of the most exploited people of all are Black women and girls who create content, then watch it get appropriated and monetized by others. They were eventually invited on the show via Zoom — but only after, you guessed it, social media outcry . The experience is so common among Black creators that in the summer of 2021, they went on strike to protest the practice of appropriating their work .

Persons: Kara Alaimo, —, Brittany Ashley, Ashley, cheekily, waitressing, BuzzFeed, Andrea Romo, Snapchat, Katie Feeney, Instagram, Kylie Jarrett, Mark Zuckerberg, Zuck, Jalaiah Harmon, Charli D'Amelio, Kourtney Kardashian, Jalaiah, influencers, TikTokers, Jalaiah wasn't, Jimmy Fallon, Addison Rae, Cardi, Mya Nicole, Chris Cotter, Rae, Mya, Elle, Chris, could've, Cornell, Brooke Erin Duffy Organizations: Women, Service, Globe, West Hollywood, YouTube, Facebook, Influencer, New York Times, NBA Locations: Eveleigh, West, Lowe's, Maryland, United States, Georgia

☆ The ultimate way to quietly flaunt your wealth is still the $995 white tank top from Prada
▼ + stars: | 2024-02-28 | by ( Amanda Krause | ) www.businessinsider.com time to read: +5 min

Read previewI can almost guarantee that you own a white tank top. First debuting in 2022, Prada's signature white top is a lot like every other tank on the market. All Prada tank tops are also made entirely of cotton, according to the brand's website. Prada's tank top: the ultimate status symbolYou can't get more casual than a white tank top, so the style might not scream luxury when you first look at it. But even with a Prada logo stamped on the front, isn't a white tank top still just that?

Persons: —, Prada, that's, Miuccia Prada, Raf Simons, Victor Virgile, Kaia Gerber, Hunter Schafer, Tiziana Fabi, It's, There's, Prada Milano, Raimonda Kulikauskiene, Loewe, Miu Miu, what's, it's, Charli D'Amelio, Kendall Jenner, Ncuti, influencers, @dadouchic, it's Prada Organizations: Service, Target, Business, Prada, Vogue, Milan, prada, Harper's, MTV, Variety Locations: Italian, Milan

"I'm thinking about marketing myself as a TikTok Shop creator," Jayy told BI in July. Outside its in-house team, TikTok also deputizes official third-party TikTok Shop agency partners to work with creators and merchants on e-commerce strategies. And the company offers advice to all affiliate creators on its website via its TikTok Shop Academy. Someone who is not popular or famous going on TikTok Shop and offering products, or someone who is very popular and famous now getting products?" "I think the shortest path to more volume through TikTok Shop is really that second group."

Persons: D'Amelio, TikTok, Remy Beaumont, it's, Joy Mangano, Beaumont, playbook, Rick Watson, Sharon Jayy, Jayy, Watson Organizations: Business, Shop, Z Media, intel, Training, RMW Commerce Consulting, TikTok Shop, Shop Academy Locations: London, China, Douyin, TikTok's Culver

☆ Dunkin' tracksuits inspired by the chain's Super Bowl ad with Ben Affleck sold out wicked fast
▼ + stars: | 2024-02-15 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +1 min

The coffee and donut brand started selling tracksuits on Monday after airing an ad during the Super Bowl. The ad featured "DunKings" Ben Affleck, Matt Damon, and Tom Brady sporting the tracksuits. The outfits, in the signature Dunkin' neon pink and orange colors, sold out in just 19 minutes, according to USA Today. A $40 pink DunKings bucket hat was also sold out as of Wednesday. Along with the ad, Dunkin' released a limited-edition menu in collaboration with Affleck, a longtime fan of the brand who has said he has Dunkin' every day.

Persons: —, Ben Affleck, Matt Damon, Tom Brady, Charli D'Amelio, Jack Harlow, Jennifer Lopez, Dunkin, Affleck, Berry, There's Organizations: Service, USA, Business

☆ Inside the rise of true-crime podcast empire MrBallen, from TikTok and Amazon to live events
▼ + stars: | 2024-02-13 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

In the four years since he began creating content, MrBallen has become a fixture in the true-crime world and built an empire that spans video content, podcasts, live events, and a talent-management company. "I realized that I had first-mover advantage on TikTok," Allen told Business Insider. "This is a 50-50 partnership through and through, where he has his side of the business, and I have my side of the business," Witters said. "I'll never run out of content," Allen said. Now, Ballen Studios publishes four weekly podcasts, with more shows to be released this year, as well as weekly content across all social platforms.

Persons: Doja Cat, MrBallen, John Allen, Addison Rae, Allen, Nick Witters, Witters, John, Cadence13 Zak Levitt, Joe Rogan's, Nick, we've Organizations: YouTube, Business, Ballen Studios, Amazon Music, Spotify, Ballen

☆ I visited a 'bin store' that sells Amazon returns for as little as 25 cents. It made me rethink my shopping habits.
▼ + stars: | 2024-01-23 | by ( Gloria Dawson | ) www.businessinsider.com time to read: +8 min

After two trips to my local Where Ya Bin store, I've seen enough returned Amazon items to last a lifetime. (Amazon would not answer specific questions about its relationship with bin stores and why certain products end up there. Gloria Dawson / Business Insider"People generally love it or hate it," Jason Carrick, the owner of Where Ya Bin, told me. What to expect when bin shoppingHours and prices at Where Ya Bin Gloria Dawson / Business InsiderI visited a Where Ya Bin store in Columbus, Ohio, on a Saturday and Wednesday in December. Despite my hesitations, I bought a few items and can see the benefits of bin store shopping.

Persons: —, Gloria Dawson, I've, I'm, Jason Carrick, It's, Carrick, Bin Gloria Dawson, Kamala Harris, Hightower, Gloria Organizations: Service, Business, National Retail Federation, Bed, Amazon Locations: Local, Ohio , Florida, South Carolina, North Carolina, Columbus , Ohio, Bed Bath

☆ The top AI tools creators use to make content and 4 other key takeaways from a new survey of 2,000 influencers
▼ + stars: | 2023-10-18 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

In Creator Now's survey, 97% of creators said they were already using AI in their creative process. Those creators said they used AI to increase workflow, fill in skill gaps, create better quality content, and reduce costs. Still, some creators said they'd experienced disadvantages from using AI, and 23% had experienced ethical dilemmas when using AI. In September, Meta announced several AI tools, including AI chatbots developed in partnership with influencers like MrBeast, LaurDIY, and Charli D'Amelio. Twenty-seven percent were unaware of YouTube's most recent AI tools, and 26% said they planned to wait until YouTube's tools were more widely developed.

Persons: they'd, chatbots, influencers, Charli, Google Bard, Claude Organizations: Meta, Google, Labs

☆ Welcome to office dystopia, where everyday work can feel irrelevant as global conflict rages
▼ + stars: | 2023-10-18 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +4 min

It can create a feeling of numb office dystopia, as focusing on spreadsheets can make real-world problems feel imagined. A Harvard Medical School analysis says the fight, flight, or freeze instinct can kick in during tough news cycles. AdvertisementAdvertisementHe's describing a sense of numbness some workers feel as more and more return to the office this fall. The fight, flight, or freeze instinct can kick in during tough news cycles or rough personal events, according to a Harvard Medical School analysis . The freeze instinct might appear as indifference on the surface, but it can manifest as generalized anxiety, or even nightmares.

Persons: —, Charli D'Amelio, Elon, Walt Disney, Joe Fenti, Fenti, Lily Brown, Brown, Ben Sweeny's, Sweeny Organizations: Harvard Medical, Service, Center, Perelman School of Medicine, University of Pennsylvania Locations: Boston

☆ The Latest News, Headlines, and Business Stories for October 10
▼ + stars: | 2023-10-10 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Business: All the best deals for Amazon's October Prime Day sales. 3 things in businessAmazonAll the best October Prime Day deals. Amazon Prime Big Deals Days (also known as the October Prime Day) kicks off today.

Persons: —, you've, Yasser Qudih, Tom, Khan Yunis, Said Khatib, Janet Yellen, Chip Somodevilla, Yellen, Ray Dalio, David Risher, Kendall Jenner, Naomi Osaka, Charli D'Amelio, Tom Brady, Bob Iger, Nelson Peltz, Brady MacDonald, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Tech, Hamas, Getty, Bridgewater Associates, America, Technology, Meta, Disney, ESPN, ABC, National Hockey League, Vegas Golden Knights, Nashville Predators, Tampa Bay Lightning, Chicago Blackhawks, Pittsburgh Penguins, Amazon, PepsiCo, Sky, Delta Sky Club, LAX, LAX Sky Club, Hollywood Locations: Israel, Gaza, AFP, Dadu, Charli, Phoenix, Seattle, New York City, San Diego, London, New York

☆ Meta is paying the celebrity faces behind its AI chatbots as much as $5 million for 6 hours of work, report says
▼ + stars: | 2023-10-09 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Meta unveiled its AI assistant feature last month, featuring celebrities' likenesses. One unnamed top creator was paid $5 million for six hours of work, according to The Information. Mark Zuckerberg unveiled the AI assistants during the company's Connect event last month. Right now, the AI assistants are only text-based but Meta's announcement video featured clips of the celebrities speaking as their AI counterparts. At the same time as its AI assistants, Meta also launched AI stickers.

Persons: Meta, Kendall Jenner, MrBeast, Meta's, —, Mark Zuckerberg, Kendall, Billie, Tom Brady, Bru, Charli, Zuckerberg, there's, Justin Trudeau Organizations: Service, Meta, YouTube

☆ Mark Zuckerberg unveils new AI assistants embodied by celebs like Tom Brady and Kendall Jenner that have individual personalities
▼ + stars: | 2023-09-27 | by ( Aaron Mok | ) www.businessinsider.com time to read: +3 min

Many of the AI assistants resemble celebrities including Kendall Jenner and Tom Brady. Meta's AI assistants will be able to act as an older sister, opinionated sports debater, and a golf instructor. Enter the celebsMany of the AI assistants even have celebrity personas that can talk and sound similar to them. AdvertisementAdvertisementMeta's other AI assistants are played by celebrities like Tom Brady, Kendall Jenner, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, and Roy Choi. AdvertisementAdvertisementZuckerberg said the AI assistants will begin rolling out in beta on Wednesday, ramping up to a wider release in the coming days.

Persons: Mark Zuckerberg, Kendall Jenner, Tom Brady, —, Zuckerberg, Victor, Dwyane Wade, Amber, Paris Hilton, Snoop, Naomi Osaka, Chris Paul, Charli D'Amelio, Israel Adesanya, Roy Choi, aren't, ramping Organizations: Meta, Service, NBA, Paris, Street Journal, Facebook

☆ Triller is finally heading to the public markets after trimming losses and tweaking its investor pitch. Here are 3 main takeaways from the hundreds of pages it filed.
▼ + stars: | 2023-08-09 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

Triller's preliminary S-1 filing to go public on the New York Stock Exchange has been released. The company reported a smaller net loss in 2022 than in 2021 and around $48 million in 2022 revenue. In its S-1, the company featured images of celebrities like Jennifer Lopez and DJ Khaled inside Triller products. One metric notably absent from Triller's S-1 is active user counts across its platforms. In its S-1, the company wrote it had "established more than 550 million user accounts" across its offerings, which it defined as anyone who created an account.

Persons: Triller, It's, it's, Snoop Dogg, Josh Richards, Richards, Jennifer Lopez, DJ Khaled, Charli D'Amelio, D'Amelio, TikTok, Julius, Triller's, Mike Lu, Ryan Kavanaugh's, Bobby Sarnevesht Organizations: New York Stock Exchange, Sony Music Entertainment, Universal Music Group, Sony Music, Seachange, SEC, Triller, YouTube, Facebook, Twitter, Meta, Inc, TechCrunch, Billboard, Media Locations: NFTs, TikTok, Triller

☆ How many followers you need on TikTok to get paid as a content creator
▼ + stars: | 2023-07-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +8 min

TikTok creators can get paid with 1,000 or more followers through livestreaming subscriptions and virtual "gifts." To receive subscription revenue from TikTok Live : a creator must be 18 years or older and have a minimum of 1,000 followers. : a creator must have at least 10,000 followers and at least 100,000 video views in the past 30 days. Some creators who have disclosed their TikTok creator fund earnings, including Hank Green (7.6 million followers), said they were paid a few cents for every 1,000 views they generated on the app. Emmanuel BaidenMaking money through sponsored song challengesOne common way for TikTok creators to make money is by promoting songs in videos.

Persons: TikTok, TikTok's, it's, Addison Rae Easterling, TikTokers, Hank Green, Read, Kevin Yatsushiro, Jalyn, Baiden, Emmanuel Baiden, that's, Pearpop's, Cole Mason Organizations: TikTok Locations: US, France, Spain, Italy, Germany, TikTok's

☆ How TikTok became a 'gold mine' for dancers looking to get discovered and changed the way they make money
▼ + stars: | 2023-04-07 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +11 min

"This app is a gold mine for artists like me who are still looking for their big break," Dharmapuram said. As TikTok has ascended, popular artists from Dua Lipa to Lizzo have integrated TikTok dances into their promotional strategies and seen their songs go viral. TikTok creators, professional dancers, choreographers, and dance companies who spoke with Insider said the app had changed the way they choreographed, helped them earn more money, and given them access to career opportunities they otherwise wouldn't have had. TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about. Even dance companies like American Ballet Theatre have gotten on the bandwagon.

☆ How TikTok has changed the dance industry, becoming a 'goldmine' for performers looking for their big breaks and driving choreography that fits the frame
▼ + stars: | 2023-04-06 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +11 min

"This app is a goldmine for artists like me who are still looking for their big break," Dharmapuraum said. As TikTok has ascended, popular artists from Dua Lipa to Lizzo have integrated TikTok dances into their promotional strategies and seen their songs go viral. TikTok has also given dance companies and agents access to talent they otherwise wouldn't have known about. Even dance companies like American Ballet Theatre have gotten on the bandwagon. As more people have hopped on TikTok dance trends, creators, especially those of color, have called for proper crediting for choreography, which the app has tried to address with more tools.

☆ The top breakout TikTok stars of each year since 2019 show how the app has evolved over time
▼ + stars: | 2023-03-14 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

When TikTok first gained popularity, it was known for lip syncing, dancing, and viral challenges. We used data from Famous Birthdays to see the breakout TikTokers each year since 2019. TikTok's first homegrown influencers, like Charli D'Amelio and Addison Rae Easterling, grew in popularity with dancing and lip syncing videos filmed from their childhood bedrooms. It identified Addison Rae Easterling, who now has 88 million TikTok followers, as a breakout creator when she first gained momentum on TikTok, contacting her when she had just 300,000 followers, she told the LA Times. Here were the rising stars on TikTok each year since 2019, according to data from Famous Birthdays:

☆ A UGC creator made an extra $25,000 in 10 months explains what it takes to start making an income: 'This is a business, not a get rich quick scheme'
▼ + stars: | 2023-03-12 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +7 min

User-generated content, or "UGC" are videos creators sell to brands for use on the company account or as paid advertisements. Because of that difference, unlike influencers, UGC creators don't need a large following of their own to get started. For the companies, it's a much cheaper option as UGC creators are essentially writers, makeup artists, talent, and crew in one — a bargain compared to an ad agency. In addition to these deals, many UGC creators have begun charging for coaching calls and courses. She's also pitching UGC content that would allow her to get paid to travel with her whole family.

☆ TikTok's rising stars every year since 2019 show how much the app has changed — and stayed the same
▼ + stars: | 2023-03-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

When TikTok first gained popularity, it was known for lip syncing, dancing, and viral challenges. We used data from Famous Birthdays to see the breakout TikTokers each year since 2019. TikTok's first homegrown influencers, like Charli D'Amelio and Addison Rae Easterling, grew in popularity with dancing and lip syncing videos filmed from their childhood bedrooms. From analyzing searches on its platform, Famous Birthdays is able to identify which creators are rising in real time. Here were the rising stars on TikTok each year since 2019, according to data from Famous Birthdays:

☆ Why now is the best time for Gen Zers to launch a business, and how they're taking advantage of the opportunity to change the workforce
▼ + stars: | 2023-01-05 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

Here's why now is the best time for Gen Zers to start their own businesses. It helps that some successful Gen Zers are earning more than America's top CEOs. Here's why now is the best time to start a business for young people and two Gen Z entrepreneurs who have done it. New ventures in copywriting, social media management, and virtual assisting have been among some of the most successful, Mawhinney said. With this in mind, young founders have the opportunity to build brands that new workers resonate with.

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